Potential Change Management Issues in Apple Free Essay Example, 4250 words

Krazit (2008) has mentioned that Wall Street is expecting Apple to report earnings per share of $1.07 on revenue of $6.9 billion in 2008. He has also mentioned that Apple is a company which is under-promising and over-delivering (Krazit, 2008). Moreover, Timmer (2009) has mentioned that Apple s revenue crossed $ 10 billion marks in the first quarter of 2009 which was a big change from the last quarter $ 7.9 billion marks. Moreover, the quarter-to-quarter rise in profits and earnings per share were significantly higher during this period (Timmer, 2009). These figures clearly suggest that Apple was able to sustain its business or margins even when the consumers stayed away from the market. Apple is currently the most valued technology company in the world. Kim (2010) has mentioned that Apple Inc pushed Microsoft behind them and attained the second spot in the list of most valuable companies in the United States after Exxon Mobil, as far as market capitalization is concerned. Apple's market capitalization - the sum of its outstanding shares multiplied by its stock price - finished at $222.07 billion, ahead of Microsoft's at $219.18 billion Wednesday, May 26, 2010 (Kim, 2010). Pushing Microsoft behind is not an easy task under any circumstances. We will write a custom essay sample on Potential Change Management Issues in Apple or any topic specifically for you Only $17.96 $11.86/page