Pfizer- puffery or deception Essay Example | Topics and Well Written Essays - 250 words

Pfizer- puffery or deception - Essay Example However, this does not, in any way, mean that Dr. Robert Jarvik may make assertions about subjects that do relate to, but are not an intrinsic part of what he has discovered. Not all quality products are advertised through celebrities. Keeping that in view, Dr. Robert Jarvik’s claim about the potential utility of Lipitor in lowering cholesterol level is an attempt to decline the market value of other drugs that might be just as useful, if not more, in reducing cholesterol level. 2. Advertisements should be unbiased and rational, and the decision to buy should be left up to the customers to make. Instead of relying on Dr. Robert Jarvik’s name and fame, Pfizer should support its claims with scientific data and evidence. 3. It can not be said whether a company has crossed the line between puffery and outright deception unless one personally uses the product and experiences it. If the product comes up to users’ expectations, its company would have used puffery in adv ertising it. In the other case, there is outright deception in the advertisement.

An Analysis of The McDonaldization of Society by George Ritzer Essay

An Analysis of The McDonaldization of Society by George Ritzer - Essay Example In today's' complicated and ever changing society, we often try to achieve a sense easier is by implementing a function now known as "McDonaldization", which Ritzer describes in various ways. For instance Ritzer states that the concept of McDonaldization is defined as "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world." The success of McDonalds, and of McDonaldization as a whole, is due to four basic factors--efficiency, calculability, predictability, and control. carry their own food, and throw out the garbage. This is not as efficient for the consumer, but it saves time for the workers. Education, health care, and the work place are all becoming McDonaldalized in order to become more efficient. Efficiency in McDonaldization has streamlined many processes, simplified goods and services, and forces the consumer to do work as well. Ritzer continues these ideas in marshalling the abundance of evidence which makes this trend very compelling. Using many examples from such disparate social institutions as family life, higher education, the funeral business, health care, and entertainment, Ritzer illuminates the broader trends within the "taken for granted" daily routines of life. He does so with a keen sociological eye, but also with a very wry sense of irreverence that adds a sarcastic touch of humor to the expose.The fast-food model, according to Ritzer, has a manner of pushing us towards ever greater reliance on the fostering of quantity over quality, attainment of efficiency, creation of predictability, and reducing much of our life experience to a coldly calculated "value." As one reads further and takes in the diverse landscape of specific illustrations for these trends, one begins to see the "McDonaldized" influence everywhere. Then too, one will also grasp why so many of us are complaining about the demise of free time in our lives, and how we have become unwitting captives of mindless inertia of "I want it fast, I want it now, I want what's next" mentalities. Just another issue and dimension of